A Life Driven by Knowledge and Love

I am Annemieke Westerman, also known as Jagat Prem. From a young age I have had a deep hunger for knowledge, always looking for answers and ways to understand life from different perspectives. When I was twelve I found a book about homeopathy and naturopathy, which I read from cover to cover. I tried to convince my family to use natural remedies alongside regular medicines – I knew early on that my path would be different.

When I was eighteen, I first came into contact with Kundalini Yoga , and it was love at first sight. It felt strange, different and matched my natural energy perfectly: lively, lively and physical. I bought the only Dutch book about Kundalini Yoga that was available at the time, written by Hariang Michon , (who later became my teacher and mentor) and started teaching my housemates right away. It was hilarious, because not everyone was immediately enthusiastic about singing a mantra phonetically or doing 108 frogs! That playful approach helped me to share my love for yoga.

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This early interest in spirituality and self-development has captivated me ever since. It has led to my passion for guiding others on their own journey, both personally and professionally. Through my work with Full Service Human and my role at 3HO Europe and the European Yoga Festival , I help people discover their deepest potential and create a life that is truly aligned with their values ​​and dreams.

Spirituality, entrepreneurship and self-development are a common thread throughout my life. You can see that in everything I do – whether it is setting up a company, guiding a spiritual community or teaching yoga at a high school.

I have been moving between the worlds of entrepreneurship and spirituality for years. With one foot in the practical and often fast-paced world of marketing and communication, and with my other (not so flexible) foot deeply rooted in Kundalini Yoga and personal growth. My strength lies in combining these worlds to guide creative and spiritual entrepreneurs in their growth, but also people who are at a crossroads in their lives.

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In 2009 I started Westerman Bags , a bag company where I create handmade felt bags and covers that are sold all over the world. My bags are known for their high quality, durability and personal touch. I still run this company together with my husband, from our studio in the south of France.

After the success of Westerman Bags , I founded my second company, Salland Yoga , in 2019, a yoga school and coaching practice in Nieuwleusen. This company is now run with enthusiasm by three yoga teachers in Nieuwleusen, while I have shifted my focus to Full Service Human, both online and throughout Europe. Here I guide entrepreneurs and people who are looking for direction in their lives. Through coaching, Kundalini energy and yoga I help you discover your potential and create a life that truly fits your deepest values. It is my passion to support you in making choices that bring you closer to yourself, both personally and professionally.

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My Professional Role

I have the honor to fulfill a unique role in which I combine my passion for yoga with my expertise in communications and marketing. As Communications and Marketing Manager for 3HO Europe, a foundation dedicated to spreading the transformative power of Kundalini Yoga in Europe, I work to make this special spiritual and powerful practice accessible to a wide audience. My experience as an online entrepreneur for over 15 years has enabled me to use my talents in a way that is both creative and strategic. My strength lies in coming up with strategic solutions that help spiritual communities grow – always with a creative and personal touch.

What does that mean to you?

As a jack-of-all-trades and quick thinker, I know exactly what it takes to build a successful creative or spiritual business as a one-man business. I use modern tools and technology to automate and streamline processes so my clients can grow without getting bogged down in the technical details. Whether it’s starting a small idea or growing a business, I’ve done it myself with my businesses and I’d love to help you do the same.

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What is Full Service Human Coaching?

At Full Service Human, it’s about more than just business success. I believe that true growth comes from staying true to yourself, your mission and your values. Here are the core values ​​of my coaching:

--> Success on your terms : It's not about big numbers or prestigious titles. Success to me means having a business that gives you freedom, where you enjoy your work and where your life stays in balance.

--> Small but mighty : It’s perfectly fine if your coaching business stays small and intimate. We focus on creating an income that allows you to do what you love and experience more freedom, without burning yourself out.

--> Ethical Marketing: You don't have to use unethical tricks to get customers. We work on attracting the right people in a way that feels good and aligns with your values.

--> Social media is optional : If social media isn't your thing, no problem. I offer strategies to help your business grow without forcing you to post daily on Facebook or Instagram.

--> Sustainable and long-term oriented : My focus is on building a sustainable business that is still thriving in 10 years. This means that we work with strategies that are valuable in the long term, not just for quick results.

--> Tailor-made for creative and spiritual entrepreneurs: If you are a coach, yoga teacher or other spiritual entrepreneur, I know exactly what you are up against. My coaching is tailored to the specific challenges of working in this sector.

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Practical Lessons I Learned Along the Way

In my years as an entrepreneur and coach I have learned valuable lessons that I like to pass on to my clients:

--> Don't be afraid of technology: Modern tools and automation can help make your work easier. They're there to support you, not to scare you.

--> Have fun trying new things : Dare to step outside your comfort zone and try new things with an open, curious attitude.

--> Visibility is key : Showcase your work and be proud of what you do… to the right audience. Visibility is a powerful way to grow your business and share your message.

--> Quality is key : Make a great product and make sure its value is visible. Customers come back for quality, and that creates long-lasting relationships.

--> Automation gives freedom : By automating processes, you can free up time and energy for the creative work that really inspires you.

--> Structure provides peace: By structuring your company, you can continue to work professionally without feeling like you are constantly playing catch-up.

--> Define your customer: Know who you want to reach and make sure your marketing is focused on that. This makes it easier to attract the right people.

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My Coaching Approach

My coaching approaches yoga from a broader perspective, with a particular focus on Gene Keys and Kundalini Yoga as tools for a broader understanding of yourself and the world around you. This approach offers insight into your unique potential and helps you to understand and realize your deeper (soul) mission.

In addition, I am a role model/martyr 3/6 in the Human Design system. This means that my role in society and my personal development often revolve around breaking old patterns and showing and developing new possibilities. As a role model, I am there to inspire through my own experience and growth and as a martyr , I help others by sharing my own lessons and challenges.

My coaching is not (only) focused on yoga poses or meditations, but mainly on how the yoga philosophy can help you to authentically present yourself and your business, both live and online. I support people who make courageous choices from their heart, and help them to share their talents for yoga, massage, and coaching in the often challenging online world.

Vision on Prosperity

I believe in prosperity – prosperity that goes beyond just financial aspects. It’s about creating a life where money is a powerful tool that can work for you, where you can be your true self and follow your passions.

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Moving to the South of France

In 2024, my family and I fulfilled our dream (as a living example of prosperity) by moving to the South of France. We now live in Monties, a small hamlet in the Gers, a region known as "la Terre Sauvage" for its unspoiled nature, organic farms and vastness. Our new accommodation is still under construction, but you are more than welcome to come with your own camping equipment or stay in one of the many gîtes in the area. From spring 2025, we will also offer the possibility to stay in a glamping tent on our site. This region offers an ideal setting to relax in the mountains, connect with nature, and participate in our group activities and workshops. In the immediate vicinity you can swim in large lakes, go for endless walks and bike rides, and experience the French at the markets in one of the picturesque bastide villages. We look forward to welcoming you to this beautiful, natural environment!

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I look forward to guiding you on your path to growth, both personally and professionally, so that you can create a life and business that truly suits you.

Sat Nam, Namaste and Ram Ram,

Annemieke (Jagat Prem)